After over 15 years in the cycling world, we launched Honest Bikes in 2023 to challenge the norms of an industry that often prioritizes profit over people. We saw too many brands pushing unnecessary features and exaggerated claims to justify rising costs when in reality, most riders just want something that performs, feels good, and lasts.

We’re a small team of riders, designers, and engineers who love bikes and believe that good design and honesty should go hand in hand.

We’ve studied global markets, tracked industry trends, and identified where costs could be reduced without compromising quality. Many big brands are locked into cycles of constant growth to meet investor demands. That pressure leads to inflated pricing and flashy sales tactics. We’re here to offer an alternative.

Our frames are built in the same world-class facilities as many well-known brands, meeting strict safety and quality standards. But instead of layering on the markup, we focus on honest value what you pay goes directly into the product.

And while we care deeply about performance, we also know most riders aren’t professional athletes. We avoid overwhelming you with technical jargon, and focus instead on building bikes that meet real-world needs with clarity and integrity.

We also believe in building bikes that last, reducing waste, and helping more people fall in love with cycling for the long ride, not just the race.